Perth Is OK

The team at Perth is OK is one of the city’s (and WA’s) biggest advocates. The travel blog boasts Perth’s biggest private digital community, with 354k followers posting stunning photography from all over the west coast via Facebook and Instagram.

Whilst their social networks were going from strength to strength, the brand’s website was struggling to keep up. With an outdated design and only a small collection of content, Perth is OK needed a vibrant platform to showcase everything that makes WA special.

It was also paramount to build on PIOK’s established footing in Google. From an SEO perspective they needed exceptionally fast page speed to compete in a market where your content has a matter of seconds to grab someone’s attention.

Following an in depth project scope, an updated sitemap was proposed with new categories for content, providing flexibility and easy opportunities to expand. A more scrollable home page was designed, with subtle animations to encourage interaction.

Using our in-house WordPress builder BLOX, we created a lightweight framework with a flexible template for creating new pages. To tackle page speed, we implemented accelerated mobile pages (AMPs), cutting down load time by up to 85%. No more impatient fingers!