By first creating a user persona for your business, we can then create an integrated communications and brand strategy that will speak directly to your customer.
The user persona is your ideal customer profile. As a business, you should be speaking directly to your target audience when you write a blog, post on Instagram, send an email, or communicate with your customer in any way. What good is a 20 metre billboard if the person you’re trying to speak to walks right past it?
We live in a world full of noise and information overload – both online and offline – and people will only respond to the words and images that they understand. By first creating a user persona for your business, we can then create an integrated communications and brand strategy that will speak directly to your customer and inspire them to take action.
We’ll help to develop the right voice, craft effective content, and select the strongest mediums for you to use. Finally – your customer might just stop and listen to what you have to say!
